SOUTHPOLE USA - Home Founded by two brothers, David Khym and Kenny Khym, Wicked Fashions, Inc. began in 1991 when it launched its flagship brand, SOUTHPOLE® in New York, the fashion capital of the world. Founded by two brothers, David Khym and Kenny Khym, Wicked Fashions, Inc. began in 1991 when it launched its flagship brand, SOUTHPOLE® in New York, the fashion capital of the world.